DIAMONDS ARE FOREVER

Ranked among nature’s most precious gifts to mankind, Diamonds have remained the most coveted of all jewels, symbolising  power, mystique, & love. There’s no other gemstone that says so many beautiful things about a woman. Nothing that can thrill & delight a woman quite as much.

The word diamond comes from the Greek word ‘adamas’ meaning unconquerable. And when it comes to sheer beauty, a diamond is truly unconquerable.

The Greeks thoughts diamond were the tears of god & likened the fire of a diamond to love’s passion , while the ancient Romans believed that they were splinters from falling stars with which Eros [Greek god of love] tipped his arrows.

Diamonds were first unearthed in India. Through the centuries, the country has borne some of the biggest beauties like the famed ‘Kohinoor’.

Diamond’s structure , brilliance & beauty are unsurpassed. No two diamonds are the same. Each is unique. Every diamond has a birthmark ,sometimes also called nature’s signature that makes it unique. The beauty of a diamond lies in its ability to sparkle & disperse light [ quite similar to the spectrum of the rainbow ] from dozens of minute facets. Although diamonds are available in many colours now, a colourless diamond is  still considered to be the best & most expensive.

Today, people no longer believe in a diamond’s magical powers , but its seductive brilliance continues to mesmerise men & women around the world. A diamond has always invited the neighbour’s envy, because it is still a symbol of wealth.

Every diamond is unique ,but to a naked eye, two diamonds can look alike. To understand the difference , it is necessary to understand the 4 Cs – cut, colour, clarity & carat weight of a diamond. These 4Cs will help you know more about diamonds. Also, the larger the diamond , the rarer it can be. For eg. A three carat diamond, can cost up to  seven times more than a one carat diamond of equal colour & clarity & only one polished diamond in a thousand is over one carat.

Diamonds are popular for all jewellery from simplest to the most sophisticated , because of their hardness, superb luster & spectacular fire.

Diamonds are considered the most beautiful symbol of love & a woman’s best friend.

Undoubtedly, diamonds are brilliant, priceless &  rare…..just like true love…

Long live sparkling & glittering industry of gems & jewellery !!

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