Trends Don’t Impress Me — Craft Does: What I Discovered at IIJS Bharat Signature 2026 | Swapnil Shukla
At IIJS Bharat Signature 2026, I didn’t just witness the future of jewellery — I experienced it unfolding in real time.
As a jewellery designer, I explored a powerful shift in the industry: a renewed respect for heritage techniques blended seamlessly with cutting-edge innovation. From lightweight luxury redefining everyday elegance to bold statement pieces commanding attention, the narrative is clearly evolving.
What struck me most was the rise of sustainable craftsmanship, traceable gemstones, and conscious sourcing — proof that beauty and responsibility are no longer separate conversations. Personalisation is becoming the new luxury, while technology-driven precision is elevating design to previously unimaginable heights.
This journey reaffirmed my belief that jewellery is not merely an accessory; it is emotion sculpted into form, a legacy designed to outlive trends.
I arrived curious and left creatively recharged — carrying fresh inspiration, sharper insight, and a deeper commitment to design pieces that resonate with meaning.
For me, this wasn’t just an exploration of what’s next — it was a reminder that the future of jewellery belongs to those bold enough to shape it.
Seen. Noticed. Remembered.
The journey has only begun.
Swapnil Shukla - In the Press | Explore Here
Dr. (hc) Swapnil Shukla, a pioneering jewelry designer and IGI-Certified Polished Diamond Grader, has redefined the jewelry and fashion industry by inventing the genre of Jewelry Journalism in Hindi. As India's first Jewelry Journalist, her innovative work bridges the gap between high-end jewelry trends and sustainability, making them accessible to Hindi-speaking audiences. A passionate advocate for eco-friendly practices, Swapnil has brought cultural heritage, history, and symbolism into her narratives, contributing to the preservation of indigenous jewelry traditions. Her trailblazing efforts are transforming jewelry journalism into a literary art, setting new benchmarks for responsible design and storytelling.
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