Rakhi Making Business – High-Profit Return with Least Investment by Swapnil Saundarya
Rakhi is a holy thread that is tied on the brother’s wrist by his sister on the day of ‘Raksha Bandan’. Raksha Bandan is an auspicious occasion that symbolizes the unconditional love between a brother and a sister. The holy thread signifies a bond of protection between the two. On this day, the sisters pray for the long life of their brothers and for protecting them from all the evil forces. On the other hand, the brothers vow to protect their sisters throughout their life.
The festival is celebrated across the country though it is greatly observed in the northern part of India. It is observed on the full moon day of the Hindu month of Shravan.
There is no hard-and-fast rule that the rakhi can be celebrated only by those people who are brothers and sisters out of blood relation. Rakhi can be tied to a neighbor, a colleague, or a classmate.
Rakhis are available in many designs ranging from the simple ones to the designer rakhis. Ideally, they are made of silk with gold and silver threads. Others are decorated with precious stones and beads. Beautiful rakhis are available in varying prices suiting different pockets. A week before the festival, you can find rakhi sellers on every hook and corner of your city.
Starting a Rakhi making business is a great way to pocket some extra cash during the festive season. Do you know rakhi making at home is one of the popular cottage industries in different parts of India? Many people make rakhis for their living. Moreover, it’s a nice supplementary source of income for stay-at-home moms, homemakers ,students and professionals. As the Rakshabandhan as soon approaching, if you want to make some quick money, you can easily start Rakhi making business. The manufacturing process is easy and simple and the required capital investment is also very less. So, if this idea seems attractive to you, continue reading to find out more about the Rakhi making business.
RAKHI MAKING BUSINESS: A FEW MORE WORDS ABOUT RAKHI
You know India is globally known for her ethnicity, rich culture and colorful festivals celebrating around the year. Rakshabandhan or rakhi festival is such an occasion that strengthens the bond of love and affection between brothers and sisters. Rakhi is a sacred thread which the sister ties in their brother’s hand and the brother promises to protect her for the lifetime.
MARKET OPPORTUNITY OF RAKHI MAKING BUSINESS
During Rakshabandhan, billions of Rakhi’s are sold in across the world as the festival is not restricted to Indian only. So, if you can capture a small share of this market, it will fetch a great profit.
PROS AND CONS OF THE BUSINESS
Pros
Home-based: You can easily start and operate this business from your home which will save a lot of investment for taking a different place in rent. Home-based business helps to take proper care of both the business and the house.
Investment: The investment required in starting this business is nominal and can be easily managed.
Skill: The manufacturing process of Rakhi is also very simple. Anyone with a bit of knowledge in handicraft can make attractive Rakhis. Over that, with the help of the internet, you can also take online lessons on the manufacturing process.
Demand: There is huge demand of Rakhi during Rakshabandhan.
Cons
Margin of Profit: The margin of profit in selling Rakhi is very low, thus you need to sell a huge quantity of them to make some good cash.
Seasonal: The demand for Rakhi is not continuous; it is there during once in a year. You can also start making friendship bands, beaded jewelry and other handmade craft items along with rakhi.
Every kind of business small, medium or big comes with different pros and cons. You need to analyze both of them perfectly and take necessary steps to the success of the business.
THE PROCESS OF RAKHI MAKING
As mentioned earlier, the process of manufacturing Rakhi is simple and with the little skill of Handicraft, you can excel in the business of rakhi making at home. There is a wide variety of rakhi available in current fashion like: –
Rakhi depicting cartoon characters
Musical Rakhi
Zari Rakhi
Rakhi designed with jewelry
Rakhi with Bracelet
Sandalwood Rakhi
Floral Rakhi and others.
For the manufacturing of Rakhi, you will need some basic materials like:-
Multicolored silk thread
Cotton thread
Beads
Scissors
Glue
With these materials, you can manufacture rakhis of basic designs. These are sold in a huge quantity as they are not costly. Thus, they also have a lesser profit margin. In your business, you can include designers Rakhi’s as they also have a great demand in the market due to the less supply of the same.
HOW TO OPERATE A SUCCESSFUL RAKHI MAKING BUSINESS
Along with skills and hard work, a business also needs a good strategy to succeed. So, before starting the business, prepare strategies for the different aspects of the business so that you can have a profitable venture with your business of Rakhi making at home.
Manufacturing Strategy:
Start your preparation for the manufacturing of Rakhi from at least 6 to 4 months prior to the festival as you need to have a good amount of stock to sell during the period.
Research: Do a thorough market research about the Rakhi business. Find out the type of demand in your targeted market. Research on the most demanded designs and quality of the Rakhi. Find out the price in which they are sold to the distributors, retailer and to the customers.
Innovative Ideas: Include innovative ideas in the design of the Rakhi. Find out the latest fashion trends. Use your creativity to make something unique which will attract more customers to your products.
Find Your Customers: The Rakhi distributors will be your primary customers as they will purchase the product from you in huge quantity. Make a proper deal with them like a contract. You can also set your own kiosk counter for selling Rakhi.
MARKETING AND PROMOTIONAL STRATEGY
The Rakhi sold in the market usually don’t have any specific brands. So, for a change, you can promote your Brand of Rakhi making business to create brand awareness among the people. This will help them to identify your product from the bunch. This will, however, need additional investment but will be great for the business in the coming future.
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Sometimes your heart speaks best through your hands ......
Swapnil Shukla is a Jewellery designer , Design Journalist, crafts expert and artist from India .She is the FIRST Jewellery Journalist and Fashion Columnist who writes and educates her readers about the most intricate subjects i.e Fashion , Jewellery and Lifestyle in 'HINDI' language.Swapnil’s work appears in a wide variety of notable Indian publications. Swapnil made her fashion columns and knowledge available to the hindi language people . As a self-confessed ‘enthusiast of beautiful things’, Swapnil is also the chief Designer and co -owner of Swapnil Saundarya Label , which is a luxury craft manufacturing firm . Swapnil has worked as Jewellery and Fashion Columnist/Journalist for many Nationalized Magazines and started the famous and highly traffic grabber fashion & Lifestyle blog ‘Swapnil Saundarya’ available in English as well as in Hindi . Swapnil has also authored two books namely ‘Gehne – The Art of wearing Jewellery’ published in 2012 and Fashion Pandit published in 2014 . She has launched her own Designer Jewellery brand namely ‘Swapnil Jewels & Arts’ and now with a desire to add new dimensions to the design and Art industry , she started ‘ Swapnil Saundarya Label ‘ with a motive to make everybody’s life beautiful and just like their Dream World . She has received the 'Excellence Award 2016' in Fine arts from Uttar Pradesh Art Society. Swapnil has worn several hats , Jewellery Journalist, Columnist , Designer, Fashion Consultant, Craft Expert, Writer and Painter. More recently she diversified into Handicraft Products as an experiment in her journey in design . She recently got featured on 'The Elegant Life' as young Indian entrepreneur who successfully started with almost nothing and set a milestone in her 20s.
She presently works as Director & Chief Writer of Swapnil Saundarya ezine , which is an online publication that curates articles and info. on Art, Fashion , Jewels, Lifestyle, Interiors, Health Tips, Finance, Beauty, Religion , Entrepreneurship , Interviews, History Recalls and many more.
Website :: vwww.swapnilshukla.weebly.com
Blog : Swapnil Saundarya
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